Duty Above Desire

Duty Above Desire (D-A-D) is a community committed to inspiring fathers to anchor their identity in their divine calling above personal pursuits.

Defining D-A-D

"I am encouraged to study the Word of God to understand my duty to glorify God in my family first then my community. My duty is to serve and lead my children in the Word over any personal desire I have for myself"

—Adebanjo Sonubi
"The brand reminds me about dying to myself everyday to support and provide for my family and embody the one who perfectly modeled Duty Above Desire through his sacrifice on the cross, Jesus"

—Stephens Jean-Jacques
"I am encouraged to take the calling God put on my life and put it above everything I don't want to do. The blog has shaped me in many ways. The blog about home birth transformed my opinion about home birth and my wife and I ended up going through with the home birth."

—Trevor Taylor

Our story…

Duty Above Desire (D-A-D) began as a faith-based blog about life through the lens of a young father. Early on, it became evident that the central question, “What does Duty Above Desire mean to you?” not only challenged Timehin, but has also challenged many fathers who have connected with the brand to seek purpose and live with intention. As a community, it raises the bar of accountability—and when that happens, everyone benefits.

We intend to continue sharing faith-based reflections, creating merchandise that inspires, and growing a community committed to living with purpose.

Learn more about our founder, Timehin Sonubi here.