Black background with white text arranged vertically, reading 'Dad', 'Trouby', 'Love', 'Dorse'.
Black background with a white uppercase 'A' shape and the letters 'D', 'D' inside a horizontal rectangle, layered within the 'A' shape.
Mission
Reflections
Shop
A man holding a baby outside on a porch with trees, parked cars, and power lines in the background on a cloudy day.
A group of four children and one adult posing for a photo indoors. One girl in the front is making a peace sign. The others are smiling or have neutral expressions.
A man flexing his muscles while holding a young boy in a park with trees and grass in the background.
A smiling adult man holding a young smiling boy outdoors in a park with trees in fall foliage.
A man with glasses and a beige cap smiling, carrying a baby in a front carrier, inside a home with wooden ceiling and kitchen cabinets.
A man wearing a green sweatshirt with the words "A Man After God's Own Heart" on the back, holding a young child in a striped shirt, in a park with trees and fallen leaves.
D-A-D Merch

….is a brand committed to inspiring fathers to anchor their identity in their divine calling above personal pursuits.

Duty Above Desire (D-A-D)

Defining D-A-D

  • "I am encouraged to study the Word of God to understand my duty to glorify God in my family first then my community. My duty is to serve and lead my children in the Word over any personal desire I have for myself"

    —Adebanjo Sonubi

  • "The brand reminds me about dying to myself everyday to support and provide for my family and embody the one who perfectly modeled Duty Above Desire through his sacrifice on the cross, Jesus"

    —Stephens Jean-Jacques

  • "I am encouraged to take the calling God put on my life and put it above everything I don't want to do. The blog has shaped me in many ways. The blog about home birth transformed my opinion about home birth and my wife and I ended up going through with the home birth."

    —Trevor Taylor

SHOP

  • Navy blue baseball cap with embroidered Duty Above Desire logo .

    Classic D-A-D hat

  • Black T-shirt with gold cursive text 'Duty Above Desire' centered across the chest.

    D-A-D Tee cursive font

  • White T-shirt with a small black Duty Above Desire logo on the upper left chest.

    Classic D-A-D Tee (White)

  • Black sleeveless tank top with a small white Duty Above Desire logo on the upper left chest area.

    D-A-D Tank

  • Green crewneck sweatshirt with a gold logo featuring the Duty Above Desire logo.

    "A Man After God's Own Heart" Sweatshirt"

  • Green sweatshirt with gold text that reads "A Man After God's Own Heart."

    "A Man After God's Own Heart" Sweatshirt"

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