Duty Above Desire

Duty Above Desire (D-A-D) is a brand committed to inspiring fathers to anchor their identity in their divine calling above personal pursuits.

D-A-D Merch

Defining D-A-D

  • "I am encouraged to study the Word of God to understand my duty to glorify God in my family first then my community. My duty is to serve and lead my children in the Word over any personal desire I have for myself"

    —Adebanjo Sonubi

  • "The brand reminds me about dying to myself everyday to support and provide for my family and embody the one who perfectly modeled Duty Above Desire through his sacrifice on the cross, Jesus"

    —Stephens Jean-Jacques

  • "I am encouraged to take the calling God put on my life and put it above everything I don't want to do. The blog has shaped me in many ways. The blog about home birth transformed my opinion about home birth and my wife and I ended up going through with the home birth."

    —Trevor Taylor

Our story…

Duty Above Desire (D-A-D) began as a faith-based blog about life through the lens of a young father. Early on, it became evident that the central question, “What does Duty Above Desire mean to you?” not only challenged Timehin, but has also challenged many fathers who have connected with the brand to seek purpose and live with intention. As a community, it raises the bar of accountability—and when that happens, everyone benefits.

We intend to continue sharing faith-based reflections, creating merchandise that inspires, and growing a community committed to living with purpose.

Learn more about our founder, Timehin Sonubi, here.

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Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee Duty Above Desire Cursive tee
Duty Above Desire Cursive tee
$28.00

Back to the basics. Style yourself with a Duty Above Desire tee with the elegant cursive font!

• 100% combed ring-spun cotton
• Charcoal Heather and Carbon Grey is 60% cotton and 40% polyester
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 20 singles
• Regular fit
• Side-seamed construction
• 1 × 1 rib at collar
• Single-needle edge stitch 7/8″
• Blank product sourced from Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo D-A-D Tank - OG Logo
D-A-D Tank - OG Logo
$22.50
It’s always a good decision to invest in premium-quality basics that’ll look good and last long. The men’s premium tank top is exceptionally soft and smooth and made of durable materials. Wear it as your workout top, layering piece, or on its own, paired with your favorite bottoms.

• 100% combed ring-spun cotton
• Athletic Heather is 85% cotton, 15% viscose
• Charcoal Heather is 60% polyester, 40% cotton
• Fabric weight: 5.5 oz/yd² (186.48 g/m²)
• Soft-washed and tight-knit mid/heavyweight material
• Relaxed fit
• Extra soft surface
• Sleeveless drop arm
• Blank product sourced from Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
"Man After God's Own Heart" sweatshirt
$45.00
Wear something that inspires you. Enjoy this sweatshirt that has a simple embroided logo in the front that sits in the center at chest height. On the back contains bold message "Man After God's Own Heart"

• 100% organic cotton exterior
• Charcoal Melange’s exterior is 60% organic cotton, 40% recycled polyester
• 80% organic cotton, 20% recycled polyester interior
• 97% organic cotton, 3% elastane ribs
• 2 × 2 ribbed cuffs, collar, and hem
• Blank product sourced from Pakistan


This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Classic D-A-D tee - White Classic D-A-D tee - White Classic D-A-D tee - White Classic D-A-D tee - White Classic D-A-D tee - White Classic D-A-D tee - White
Classic D-A-D tee - White
$28.00

Drape yourself in purpose with the men’s D-A-D tee. The tee has a structured, classy fit and is both durable and soft thanks to its ring-spun cotton material.

• 100% combed ring-spun cotton
• Charcoal Heather and Carbon Grey is 60% cotton and 40% polyester
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 1 × 1 rib at collar