….is a brand committed to inspiring fathers to anchor their identity in their divine calling above personal pursuits.

Duty Above Desire (D-A-D)

Defining D-A-D

"I am encouraged to study the Word of God to understand my duty to glorify God in my family first then my community. My duty is to serve and lead my children in the Word over any personal desire I have for myself"

—Adebanjo Sonubi
"The brand reminds me about dying to myself everyday to support and provide for my family and embody the one who perfectly modeled Duty Above Desire through his sacrifice on the cross, Jesus"

—Stephens Jean-Jacques
"I am encouraged to take the calling God put on my life and put it above everything I don't want to do. The blog has shaped me in many ways. The blog about home birth transformed my opinion about home birth and my wife and I ended up going through with the home birth."

—Trevor Taylor

Shop

"I am encouraged to study the Word of God to understand my duty to glorify God in my family first then my community. My duty is to serve and lead my children in the Word over any personal desire I have for myself"

"The brand reminds me about dying to myself everyday to support and provide for my family and embody the one who perfectly modeled Duty Above Desire through his sacrifice on the cross, Jesus"